Helping Logistics Experts Deliver Success.

Outsourced Marketing with Swift Results

We’re helping fuel Johnston Logistics’ growth with the best mix of strategic, digital and offline marketing.

Johnston Logistics UK knew they could achieve greater growth with the right marketing support. We’ve delivered:

 

  • Full audit of their existing marketing delivery
  • Tailored strategy aimed at securing a higher return-on-investment
  • Outsourced delivery of all digital and offline marketing
  • New messaging aimed at the right target customers
  • Quick increase in tangible results
 

Johnston Logistics UK

Johnston Logistics UK was launched in 2010, with warehousing experience dating back to 1978. From their 640,000 sq ft facilities they deliver warehousing, logistics and fulfilment for clients from national supermarkets to start-ups. With a strong reputation in FMCG and alcohol logistics, they’ve invested in technology and marketing to help realise their ambitious goals.
“Full Mix Marketing give us confidence. The Results speak for themselves”

The Challenge

Johnston Logistics’ knew their marketing could generate stronger results
They sought a dedicated marketing partner to deliver every aspects and give them confidence
They didn’t feel they were investing in the correct channels, communicating the strongest message or targeting the right customers
They needed marketing expertise to create opportunities and support their business development team

Our Strategy

Our 10,000-word tailored marketing strategy for Johnston Logistics UK included:

1

Evaluation of their current marketing activities, delivery and messages. Analysis of their market, customers and competitors

2

New mix of digital and offline marketing to communicate a powerful message, via the strongest methods, to the right businesses

3

Detailed delivery plan including budgeted costs, KPIs and anticipated results

Our Delivery

As Johnston Logistics UK’s outsourced marketing department, we’ve delivered:

The Digital Difference

  • Website redevelopment including all text, images, user experience and SEO
  • Carefully optimised pay-per-click and remarketing advertising, driving traffic to website
  • Effective social media including posts, blogs and targeting of key decision-makers

Targeted Tactics

  • Development of a targeted database of businesses segmented into key sectors
  • Regular direct mail and email marketing to introduce their services to potential clients
  • New brochures and literature to define and support their services

Targeted Tactics

Development of a targeted database of businesses segmented into key sectors

  • Regular direct mail and email marketing to introduce their services to potential clients
  • New brochures and literature to define and support their services

Campaign Messaging Made ‘Easy’

Key to Johnston Logistics UK’s success has been strengthening their brand and messaging.

We’ve created the ‘Your Goods, Handled with Care’ slogan to better communicate their focus on quality customer service.

As changing logistics provider can be daunting, we’ve created the ‘Easy Switch’ initiative to highlight the ease with which Johnston Logistics can take over and improve business’s logistics.

Results

“Full Mix Marketing have strong skills, explain everything and ensure we’re using the right marketing. The results show they’re clearly committed to helping us succeed.

We’ve the confidence to let them get on with our marketing. Everything they deliver has been to the same high standard.

We’ve exciting times ahead and Full Mix Marketing are a vital part of our growth.”

Rob McIndoe, Director, Johnston Logistics UK

Trust Full Mix Marketing to deliver the results you need

Full Mix Marketing is an award-winning marketing agency, delivering results-driven strategic, digital and offline marketing in Norwich, Norfolk, East Anglia.

About

Contact

Suite 1 
Cringleford Business Centre
Intwood Road
Norwich
NR4 6AU

01603 446227
info@fullmixmarketing.co.uk

© 2018 Full Mix Marketing Ltd (09962756) | Privacy & Cookie Policy