Helping Data Centre Achieve Growth.

Game-Changing Strategic, Digital & Offline Marketing

As their outsourced marketing department, we’ve helped MIGSOLV achieve new success.

In early 2017, MIGSOLV’s new managing director needed to outsource their marketing and quickly improve results. We delivered:

 

  • A tailored strategy with the right mix of marketing
  • Stronger messaging which quickly grew their brand
  • Expert delivery of agreed digital and offline marketing
  • Tangible results contributing to significant annual growth

MIGSOLV

MIGSOLV began in 2002 as the UK’s only data centre management consultancy. In 2010, they bought The Gatehouse data centre in Norwich from Aviva and invested £12M creating a world-class facility.

Inside it houses IT and data for a wide range of businesses – providing 24/7 security, backup power, climate-control and global connectivity.

“Our visibility has rocketed. Full Mix Marketing have been a big factor in our growth”

The Challenge

MIGSOLV’s marketing partners hadn’t delivered the return they needed

They had experienced limited results despite trying many forms of marketing

Their marketing wasn’t specifically targeting those businesses most likely to buy. Messaging focused on overcoming objections rather than selling benefits

Despite lots of great ideas, they needed an expert steer on which would work and how

Our Strategy

Our 60-page MIGSOLV marketing strategy detailed:

1

Insight into their market, customers and competitors. Analysis of their existing marketing – what worked, what didn’t & why

2

New brand messaging crafted to better communicate their unique strengths to the right target customers

3

Comprehensive plan to deliver the best mix of digital and offline marketing, including budgeted costs, KPI’s and anticipate results

Our Delivery

As MIGSOLV’s marketing team, we’ve delivered:

Targeted Direct Marketing

  • Segmented database of key decision makers in target sectors
  • Direct mail using a range of formats, themes and key messages
  • Email marketing targeting new customers and maintaining relationships with existing clients
  • New brochures, literature and other materials to support their stronger brand

Effective Online Presence

  • Website redevelopment (with their inhouse designer) to improve navigation, user experience and SEO
  • Social media through LinkedIn, including rapidly building their following amongst target customers
  • Google AdWords and remarketing digital advertising, optimising results from their budget

Effective Online Presence

  • Website redevelopment (with their inhouse designer) to improve navigation, user experience and SEO
  • Social media through LinkedIn, including rapidly building their following amongst target customers
  • Google AdWords and remarketing digital advertising, optimising results from their budget

Profile Raising Public Relations

    • Published press releases in local, business and sector press
    • Hosting the Norfolk Chamber of Commerce’s Summer BBQ
    • Successful entry to Future50 and other business awards
    • Offline advertising in key local and business press to boost brand awareness

Results

“Full Mix are our marketing department! They’re so easy to work with, professional and clearly dedicated to our success.

As well as delivering everything agreed, they continually come up with new ideas and help us with opportunities.

Our visibility has rocketed and they’ve been a big factor in our growth.”

David Manning, Managing Director, MIGSOLV

Get the results your business needs from marketing

Full Mix Marketing is an award-winning marketing agency, delivering results-driven strategic, digital and offline marketing in Norwich, Norfolk, East Anglia.

About

Contact

Suite 1 
Cringleford Business Centre
Intwood Road
Norwich
NR4 6AU

01603 446227
info@fullmixmarketing.co.uk

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