This November, Design and Marketing Executive Charlotte Baxter, celebrates a year working for successful Norwich-based marketing agency Full Mix Marketing.
We sat down with the digital and graphic design specialist to hear about her experiences working in a growing agency.
Congratulations Charlotte on your anniversary! Tell us about yourself and how you began with Full Mix Marketing?
As a child, I was always the creative type, drawing and designing things whenever I could. Originally from the Wirral, I studied design at the University of Derby before moving to Norfolk with my partner. I’ve worked exclusively as a graphic and digital designer, first in a busy digital creative agency, then a national photography brand, before joining Full Mix Marketing.
Despite being a young company, Full Mix already had an impressive client list and a growing reputation. Our Managing Director Sarah West is really passionate about marketing, delivering results and doing things right. I saw an opportunity to work for varied clients, use all my skills and develop new ones. It’s been great to be an important part of something going places!
What does your role entail?
We have a number of clients for which we provide ongoing marketing and others for whom we deliver individual elements or projects. Naturally, my role is creative, I build websites, design print materials, create ad campaigns and provide artwork for social media etc. As so much modern marketing is digital, I’m also an experienced coder, constructing websites so they not only look great but function well too. However, everything we do is a team effort, playing to the strengths amongst my colleagues.
What’s been your most enjoyable project this year?
We recently rebranded a luxury travel group, which I thoroughly enjoyed. We really got to know them and their customers so we could create a strong design brief from which I worked. I got to be very creative with my concepts and the feedback from the client was excellent.
As a Graphic Designer, branding is one of my passions. Whatever the business, it can be incredibly powerful. It was my main focus at University and my first job in Norwich was working on small branding projects.
What has been the biggest challenge this year?
Probably the most challenging and rewarding aspect has been developing new digital skills. It’s such a vital part of marketing and design now to understand how things work online. For example, search engine optimisation has to be considered right from the start with website design.
Fortunately, Sarah is very big on learning, keeping up to date and developing new skills, so we always find time to do so. As our own marketing says, we really want our client’s businesses to shine online!
What are you most looking forward to in the year ahead?
Full Mix and the team are growing. I’ve some really talented colleagues. We’ve exciting new clients and many more we’ve delivered great results for. It’s nice to be part of something which is not only developing but I feel we can all influence where it’s heading.
Personally, I just want to continue honing my skills and learning new ones. Over this past year I’ve really grown as a designer. At the centre of everything we do is effectiveness and I’ve learned how to think like a marketer whilst creating like a designer. Other than that, I’m looking forward to planning my wedding and finally finishing our garden landscaping!
We’re delighted to announce we’ve achieved Recommended Status from The Drum (formally the Recommended Agency Register) having received a number of endorsements from our clients.
The Recommended Agency Register is an independent online resource on which businesses can search and compare client reviews for marketing, digital and creative agencies. It is currently undergoing a rebrand to become The Drum.
We’re delighted that a number of our valued clients have taken time to share their experience of working with us and provided such positive feedback.
Karen Rogers of IT experts Corbel identified us as ‘highly knowledgeable’, ‘very professional’ and ‘clearly committed’ to their success.
Andrew Brammer of manufacturers PSS stated ‘Sarah and here team have really helped professionalise our image and marketing. They’re a pleasure to work with and the web design, social media, print and other marketing they’ve delivered for us has been excellent, and we are seeing real and tangible benefits.’
Jane Bull from Johnston Logistics UK said ‘Everything they deliver has been to the same high standard and we’ve the confidence to let them get on with our marketing. We’ve exciting times ahead and Full Mix Marketing are a vital part of our growth. We wouldn’t hesitate to recommend them.’
Led by an award-winning and CIM Chartered marketer, our focus is always on the effectiveness of every element of digital, offline, creative or strategic marketing we deliver. We’d like thank the above and all our clients who’ve identifying the skills, ease and professionalism with which we deliver the results they need. Many thanks.
Digital Marketing Executive Wanted – Closing Date 17/12/18
Looking for an exciting challenge delivering highly effective digital marketing and playing a key role in a growing marketing agency?
We’re looking for a Digital Marketing Executive to join our talented and professional team.
Full Mix Marketing
Established in 2016, we’ve already delivered success for clients across many sectors and have gained a reputation for being one of the region’s most effective marketing agencies.
We deliver a full mix of marketing – from complete strategies and delivery, through to individual elements of digital, creative and offline marketing. We’re experiencing particular growth in digital services.
A Future50, RAR Recommended and IoD award-winning company, we’re looking for an enthusiastic individual who shares our passion for continually developing and delivering results.
Working alongside our directors and other specialists, you will help create and deliver digital marketing, including projects and long-term campaigns.
Depending on skills and experience, the role will include:
- PPC management – including paid search, display and social media ad campaigns
- SEO delivery – including analysis, structural improvements and fresh content
- Social media delivery – including planning campaigns and creating content
- Online performance tracking – including Google Analytics
- Contributing to website design – including design, build and user experience
Though a strong understanding of digital marketing is vital, you will receive support to develop your skills to provide online activities that create the strong results our clients expect.
Initially an Executive, you’ll have a genuine opportunity to quickly progress, help shape our future and share in our success.
The role is based in Cringleford in Norwich.
Experience delivering one or more elements of digital marketing
- Analytical, decisive and a confident communicator
- Well organised and able to effectively plan own workload
- Driven, dependable and keen to learn
- Experience managing Google Ads and other PPC
- Thorough knowledge of SEO and Google Analytics
- Experience delivering social media
- Graphic design or copy writing skills
- Website design knowledge including WordPress, HTML and eCommerce platforms
- Business, marketing or digital qualifications (e.g. degree, CIM, Google Garage)
To apply, email firstname.lastname@example.org or visit https://www.reed.co.uk/jobs/digital-marketing-executive/36534841