We are proud to have delivered a rebrand for a fellow Norwich-based exclusive travel company, creating an exciting new name to guide their growth towards fresh horizons.
The Bespoke Travel Group, which specialises in luxury tailored holidays to Latin America, has unveiled their new name ‘Humboldt’ as they aim to propel their customers and company to new destinations.
“Simon, Kirsty and their team deliver very exclusive travel experiences for highly discerning travellers” says Sarah West, Full Mix Marketing’s Managing Director. “We were delighted to be chosen to help create a brand which would represent the same and allow them to expand.”
Since 2011, The Bespoke Travel Group (which includes Bespoke Brazil and Bespoke Latin America) has gained a strong reputation for their five-star packages to South and Central America. With first hand-experience of the continent, they hand-pick destinations, accommodation and cultural experiences to create ‘no-expense-spared’ holidays their customers remember forever.
Keen to expand beyond Latin America, they approached us to create a new brand which would both stand out and feel familiar amongst the luxury brands their customers love.
“Full Mix Marketing took the time to understood what we do, our customers and why they choose to travel with us” says Simon, Co-Founder of Humboldt. “They developed a range of great concepts but the one we chose was unanimous. The connection with Alexander von Humboldt was exactly what we were looking for!”
We took inspiration for the new brand from the explorer Alexander von Humboldt who extensively travelled South America in the nineteenth century. One of the most influential naturalists and geographers of his time, his passion for discovering new lands and cultures fitted perfectly with the exclusive travel company’s ethos.
The new brand features a copper sextant to represent discovery, whilst the overall design echoes many premium brands. The strapline ‘Discover Luxury Travel’ serves up the company’s passion for quality and adventure. The rebrand will be officially launched in December, ready for what is anticipated to be the busiest year yet for the travel experts.
Full Mix Marketing is led by Sarah West, a CIM chartered Marketer and recent winner of an Institute of Directors’ Director of the Year award. “Branding is critical, particularly in a busy market like travel” adds Sarah. “The new Humboldt brand is the perfect way to ensure Bespoke Travel stand out and help even more travellers discover their own personal paradise!”
For more information on Humboldt visit www.humboldttravel.co.uk
Read Full Mix Marketing’s latest marketing how-to column in the December 2018 edition of ‘Connected’ magazine from Cambridgeshire Chambers of Commerce: Marketing in 2019 – How to Ensure Your Business Overachieves
With a new year dawning, award-winning Sarah West from Full Mix Marketing, shares her tips for achieving your business’s goals through marketing in 2019.
1 – Stay focused
Many businesses report they’ve tried most types of marketing with limited results. They’ve often chosen the right methods but they’ve either been delivered inconsistently or not given enough time.
Key is to identify the correct mix of marketing for your target customers. Relying on a single method is rarely effective. Once you’re confident you’ve chosen the right types, keep faith and give them sufficient time. Particularly with B2B, it takes repeat exposure for customers to become familiar with your brand and decide they need what you provide.
Ensure your marketing is delivered to a suitable quality. Cheap marketing is expensive if it fails to produce results. Effective marketing costs nothing when it creates a return!
2 – Become well known
Publicity is powerful. Customers will only buy from your business if they know you exist. Many businesses succeed simply because they’re the name customers are most familiar with.
Digital marketing and social media have made publicity easier. Blatant sales messages rarely gain attention but most businesses can find enough news and developments for engaging content. A good PR story is infinity more effective than a front-page advert!
Keep your message consistent. Distil what you deliver down to a handful of soundbites and include them in every press release, blog or post.
3 – Shine online
Few businesses exist without some level of online presence which customers experience on their way to buying. For many, a fantastic website won’t win more business but a poor website can lose potential customers if it doesn’t reflect the qualities they expect.
Digital advertising is a quick way to drive customers to your business but should be actively managed to optimise results from your budget. There is no ‘one-size-fits-all’ for search engine optimisation, so ensure the actions taken are based on sound evaluation.
4 – Be bold
If you want to attract customers, you’ll need marketing which stands out. Most marketing is visual, so clear and bold design will typically outperform anything too clever or innovative. Don’t forget to tell people exactly what you do, the benefits you deliver and encourage them to act.
Want to get more from your marketing in 2019? Contact us for more support.
Read article here
We’re thrilled to announce our MD Sarah West has been asked to help Cambridgeshire Chambers of Commerce get 2019 off to a flying start as the headline speaker at their Safari Business Breakfast at the Imperial War Museum Duxford on Tuesday 22nd January.
Entitled ‘Ensuring Your B2B Marketing Flies in 2019’, Sarah will be presenting her tips and experiences for selecting the best mix of digital and offline marketing to target fellow businesses.
Cambridgeshire Chambers of Commerce’s Business Breakfast events give members and non-members the opportunity to make new connections through their popular safari networking. The format provides guests with the opportunity to move around the room and form connections with new businesses – all over a full English breakfast.
Sarah said “I’m honoured to be asked by the Chamber to share my expertise. January is a time when many companies evaluate their marketing for the year ahead. Hopefully, I can provide some food-for-thought and help some fellow members identify the best way to reach their goals in 2019.”
To pick up some great advice on the right mix of strategic, digital and offline marketing for 2019, BOOK HERE: https://www.cambridgeshirechamber.co.uk/newsevent.php?newseventid=2196&ct=on