Advertising production company JMS Group are embarking on a new 2019 strategy to encourage more businesses to advertise online, on radio and on TV.
The creative experts have enlisted fellow Norwich-based company Full Mix Marketing to deliver a new campaign to help more businesses take advantage of lower costs for TV and on demand advertising.
“It’s now easier than ever to target highly specific audiences with TV, radio and on demand video advertising” says Francesca de Lacey, Managing Director of JMS Group. “With costs falling, we want to help even more companies in the East and beyond to burst onto their customer’s screens.”
Established in 1983, JMS Group have produced TV and radio advertising for a wide range of local, national and international businesses, including TaxAssist, Crisp ‘N’ Dry and Volkswagen. Founded by former BBC executive and ‘Breakfast Time’ presenter, John Mountford, they now create more than 200 TV commercials and 1,000 radio commercials each year for UK and European broadcasting.
With the rise of on demand TV services and social media, the production company have chosen recent award-winners Full Mix Marketing to help them make more businesses aware of new lower cost ways to use TV commercials and video to drive sales.
“We’re delighted to be helping JMS find the right mix of marketing to spread the word” says Sarah West, Managing Director of Full Mix Marketing “Costs have tumbled as on demand services let advertisers target individual viewers by factors like age, location or life style. With all their experience, expertise and facilities in-house, JMS can quickly deliver fantastic advertising for ambitious businesses.”
Full Mix Marketing have worked with the production specialists to develop a strategy which more directly targets new clients and reduces their focus on digital marketing alone. The JMS Group are keen to increase awareness of their services and realise a greater return on investment from their marketing budget. Following successful completion of the strategy, delivery has begun with Full Mix Marketing building a soon to be unveiled new website to showcase JMS Group’s impressive experience and portfolio.
“It’s fantastic working with Sarah and her team on our next exciting chapter” states Francesca de Lacey. “They’ve already helped us rediscover all the ways we’re different and how we go that little bit further to help our clients get the most from TV, radio and video. We look forward to a successful relationship as we both continue to grow.”
Established in 2016, Full Mix Marketing have gained a reputation for helping businesses across the region achieve success through strategic, digital and offline marketing. Founder and Chartered Marketer, Sarah West, was named the Institute of Director’s 2018’s New Director of the Year in East Anglia for her leadership of the results-focused marketing agency.
For more information on JMS Group visit www.jms-group.com
We’re thrilled to be expanding our reach by helping Danish innovators, Powerapp, raise awareness of their exciting new software.
Software experts Powerapp have developed a web-based customer portal which helps data centres automate key processes whilst providing customers with easy access to the information and services they need.
Having seen the results we’ve delivered others, the Copenhagen-based company approached us to help with targeted sector PR, starting with a press release to help launch their latest product.
“We’re delighted to be exporting our skills for the first time!” says Sarah West, Managing Director of Full Mix Marketing. “It’s always great to be approached for the experience and results we’ve demonstrated. Though we’re based in East Anglia, marketing has few borders and we’re keen to help businesses in the UK and beyond to reach their customers wherever they reside.”
As proven PR experts, we carefully understand our clients, their market place and customers, to deliver targeted public relations which quickly boost awareness of what they deliver. We provide press releases, blogs, social media, award entries and outreach content for SEO.
Read our latest press release for Powerapp here:
Read Full Mix Marketing’s latest marketing how-to column from the February 2019 edition of ‘Connected’ magazine from Cambridgeshire Chambers of Commerce.
Direct Marketing – Email Vs Mail
Though digital marketing gets the limelight, many businesses find more direct methods more effective. Sarah West from Norwich marketing agency, Full Mix Marketing, shares her tips on direct marketing:
1 – Is Direct Marketing right?
Particularly with B2B marketing, if you know the type of customer most likely to need your product, you can often use mail and email to put your message directly in front of them.
You can target specific job titles or the most senior decision makers. Often anything which catches a director’s eye will find its way to the correct person.
If you’re targeting consumers, or there are already many businesses looking for what you deliver, other forms of ‘pull’ marketing might be more effective, like Pay-Per-Click or offline advertising.
2 – Mail
Direct mail was once a feature of most successful business’s marketing. Since the advent of email, its use has fallen due to the relative cost. However, as less mail is sent, the effectiveness of well-designed and targeted mailers has risen.
Unlike email, almost all physical mail is opened, considered and often retained. The likelihood of the recipient recalling the brand and contents is also greater.
The higher cost is balanced against better response rates and the ability to send more powerful content like brochures.
3 – Email
The low cost of sending an email makes it attractive.
The design and contents of your email are irrelevant if it’s not opened. Counterintuitively, the more factual an email’s title, the more likely it is to be opened. As well as putting recipients off, superlative titles get caught by spam filters.
Emails have a split second to grab attention, so the use of images, headlines and valuable content is critical. An update about a recent development is usually more effective than a sales message alone.
4 – Getting results
To balance costs, a good approach is to email an entire database and mail a smaller number of the ‘top’ targets. Gathering or buying data from multiple sources ensures your message goes to the most productive people.
GDPR prohibits emails to consumers who have not signed up, though mail remains OK within certain constraints. B2B emails and mailers can still be sent to businesses who may have a ‘legitimate interest’ in what you deliver.
It typically takes three or more pieces of direct marketing to create results but sustained campaigns can deliver business-changing success!
Want to get more from your direct marketing? Click here for more support.
Growing full-service agency Full Mix Marketing have welcomed an experienced digital marketer to their ranks as they prepare for a busy year ahead.
Laura Nunn becomes the latest addition to their expanding team, bringing with her almost a decade of experience delivering digital marketing for a major publisher and a national digital agency. A self-confessed ‘digital geek’, Laura will help lead and deliver digital marketing including online advertising (PPC), search engine optimisation (SEO) and website design.
“Full Mix Marketing already feels like home” says Laura about her new employers. “It’s lovely to be part of a team that’s so dedicated to doing a good job. It’s great to use all my skills and experience whilst be actively supported to keep learning and developing.”
The Norwich-based agency have grown steadily since they were established in 2016 by CIM Chartered Marketer Sarah West. They have been credited with helping businesses from across the region and beyond to achieve significant success and recently welcomed their first European client from Denmark.
A graduate of Norwich University of Arts, Laura is experienced leading digital marketing teams and takes on responsibility for the growing level of online marketing the full-service agency delivers.
“Laura is an important addition to our team” says Sarah West, Managing Director. “Though we deliver the full mix of effective strategic, creative and offline marketing, digital marketing is naturally a growth area. Not only is Laura ambitious and talented, but she’s helping us provide the proactive focus clients need to achieve their goals online.”
The team of six deliver a full range of strategic, digital and creative marketing for businesses in sectors including IT, retail, logistics, professional services and leisure. In 2018, founder Sarah won the Institute of Directors’ award for New Director of the Year in East Anglia and the agency was named one of the region’s Future50 businesses.
With experience working with national brands including Nicki Clark, Laura has begun taking the lead managing online promotion and helping deliver web design and social media for their growing number of clients.
Full Mix Marketing is currently offering a 20% discount throughout 2019 on all projects they begin before 30th April. Sarah says “We’ve grown steadily since 2016, built a very talented team and gained some great clients. We’ve appreciated the help and support we’ve received along the way and want to do something to help others.”