We are proud to have delivered a rebrand for a fellow Norwich-based exclusive travel company, creating an exciting new name to guide their growth towards fresh horizons.

The Bespoke Travel Group, which specialises in luxury tailored holidays to Latin America, has unveiled their new name ‘Humboldt’ as they aim to propel their customers and company to new destinations.

“Simon, Kirsty and their team deliver very exclusive travel experiences for highly discerning travellers” says Sarah West, Full Mix Marketing’s Managing Director. “We were delighted to be chosen to help create a brand which would represent the same and allow them to expand.”

Since 2011, The Bespoke Travel Group (which includes Bespoke Brazil and Bespoke Latin America) has gained a strong reputation for their five-star packages to South and Central America. With first hand-experience of the continent, they hand-pick destinations, accommodation and cultural experiences to create ‘no-expense-spared’ holidays their customers remember forever.

Keen to expand beyond Latin America, they approached us to create a new brand which would both stand out and feel familiar amongst the luxury brands their customers love.

“Full Mix Marketing took the time to understood what we do, our customers and why they choose to travel with us” says Simon, Co-Founder of Humboldt. “They developed a range of great concepts but the one we chose was unanimous. The connection with Alexander von Humboldt was exactly what we were looking for!”

We took inspiration for the new brand from the explorer Alexander von Humboldt who extensively travelled South America in the nineteenth century. One of the most influential naturalists and geographers of his time, his passion for discovering new lands and cultures fitted perfectly with the exclusive travel company’s ethos.

The new brand features a copper sextant to represent discovery, whilst the overall design echoes many premium brands. The strapline ‘Discover Luxury Travel’ serves up the company’s passion for quality and adventure. The rebrand will be officially launched in December, ready for what is anticipated to be the busiest year yet for the travel experts.

Full Mix Marketing is led by Sarah West, a CIM chartered Marketer and recent winner of an Institute of Directors’ Director of the Year award. “Branding is critical, particularly in a busy market like travel” adds Sarah. “The new Humboldt brand is the perfect way to ensure Bespoke Travel stand out and help even more travellers discover their own personal paradise!”

For more information on Humboldt visit www.humboldttravel.co.uk